create and cultivate series: pr and marketing workshop

During the month of September, Tess + Jamie, the founders of 143 Communications and Ashley Mason, founder of Dash of Social taught us about the power of public relations and marketing and why they are integral to growing your small business. Google's algorithms are a black box and PR links are one of the best ways to grow SEO (Search Engine Optimization) for your website. We learned how PR can help grow your SEO so that your business gains more "free eyeballs" to your website. We also took a deep dive into social media marketing and shared the types of content you can create to get seen in front of the right audience and generate leads.

What we learned:

• A basic understanding of how PR works including how to craft a pitch that will resonate with the media.

• How to build your brand "story".

• The difference between print and digital media (and why they're both important).

• A snapshot of local Boston-area media outlets.

• The definition of SEO (Search Engine Optimization) and why PR links can help grow your business's SEO.

• You've got the coverage, now what? How can you utilize it to further amplify those press results?

• How do you know what to post on social media and when?

• The fastest and easiest ways to grow your audience

• Tips for saving time with your social media efforts

Guest presenter, Ashley Mason of Dash of Social, dives into how to leverage social media for your business.

Guest presenters, Tess and Jamie of 143 Communications, dive into how PR and Social Media can grow your business.